Motorcycle
Competition within the motorcycle industry is continuously increasing. Changes in the competitive environment and increasing customer expectations regarding product quality and customer satisfaction are driving motorcycle manufacturers to place a greater amount of emphasis on understanding customer attitudes and behavior in order to maintain and grow market share and profitability.
In this highly competitive arena, the need for unbiased consumer behavioral data is essential. J.D. Power and Associates examines customer satisfaction in five motorcycle segments. The firm also provides custom research, consulting, and training to help manufacturers and retailers better understand customer needs.
Syndicated Research
Motorcycle Competitive Information StudySM
The J.D. Power and Associates Motorcycle Competitive Information Study (MCIS) provides unique insight into the needs and expectations of motorcycle buyers. Each year, owners of new motorcycles are surveyed on various aspects of their ownership experience, providing an in-depth look at satisfaction with the product, the sales process, and the service experience at the dealership. Owners provide detailed product evaluations on comfort and convenience, looks and styling, cockpit and controls, ride and handling, and engine and transmission performance.
The Motorcycle Competitive Information Study offers this information within the following segments:
- Cruiser
- Touring
- Sport
- Standard
- Dual-Sport
The MCIS examines product quality, motorcycle performance, shopping behavior, the ownership experience, the sales experience, the service experience, financing, and owner demographic information.
Proprietary Research
J.D. Power and Associates also conducts custom research and customer satisfaction measurement and tracking on a proprietary basis. Proprietary services include:
- Customer satisfaction tracking studies to measure improvement over time
- Quality tracking studies
- Sales tracking
- Retailer quality audits
- Certification programs to ensure compliance with predetermined industry benchmark standards
- Clients gain access to weekly, monthly, or quarterly data to identify issues and implement process improvement in the areas of quality and customer satisfaction.
For more information or to inquire about custom research, click here.