Syndicated Research
2008 Digital Camera Usage and Satisfaction Study
Customer Satisfaction Awards—Highest ranked Digital Camera in each segment – Point and Shoot, Premium Point and Shoot, Ultra Slim, and Digital Single Lens Reflex (DSLR)
This study explores customer satisfaction across the entire user experience. The study looks at the key drivers of product satisfaction including:
- Appearance and Styling
- Performance
- Ease of Operation
- Product Quality
The study also provides insight into the key factors and influencers impacting the selection/rejection of a brand/model during the purchase and selection process, including extensive diagnostic measures that impact satisfaction and repurchase intent. Also included is an examination of the desirability of new product enhancements and features among existing owners.
To download the study brochure, click here.
To view the press release, click here.
To view the PowerCircles, click here.
Brands included in the study:
- Canon
- Casio
- Fujifilm
- General Electric
- Hewlett-Packard (HP)
- Kodak
- Nikon
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- Olympus
- Leica
- Lumix (Panasonic)
- Pentax
- Polaroid
- Samsung
- Sony
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