Marine
The recreational boating industry is undergoing tremendous change. Changes in the competitive environment and increasing expectations about product quality and customer satisfaction are revolutionizing the way today's marine products are designed, built, and sold.
In this highly competitive arena, the need for unbiased consumer behavioral data is essential. J.D. Power and Associates examines customer satisfaction and product quality in seven boat segments as well as with boat engines. The firm also provides custom research, consulting, and training to help manufacturers and retailers better understand customer needs.
Boat Competitive Information Study
The J.D. Power and Associates Boat Competitive Information StudySM offers insight into how boat manufacturers across the U.S. industry perform on key metrics based on quality and satisfaction ratings:
Quality Ratings (Reported as number of problems-per-100 (PP100) boats)
- Engine and propulsion
- Ride and handling
- Boat exterior
- Cockpit and interior
- Features and controls
Satisfaction Ratings
- Boat cabin
- Engine
- Ride and handling
- Helm and instrument panel
- Design and styling
- Sound system
- Water sports
- Fishing
The product quality and satisfaction information included in the study allows manufacturers to:
- Determine the most cost-efficient strategies to improve customer satisfaction and loyalty
- Identify competitive strengths and opportunities of your products
- Develop products that are better aligned with customer wants and needs in order to increase market share and profitability
- Leverage customer feedback as it relates to the shopping and purchase process to further develop marketing plans that resonate with consumers
- Perform customized "deep dives" into the data to answer internal research questions utilizing our simple cross-tabulation tool—Power Analyst®
To download the study brochure, click here.
Marine Engine Competitive Information Study
The Marine Engine Competitive Information Study examines component quality and customer satisfaction with outboard, inboard, and sterndrive engines on the seven boat segments. The report provides valuable information regarding brand loyalty and repurchase intent.
Boat Segments
- Bass
- Coastal Fishing
- Ski/Wakeboard
- Pontoon
- Small Runabout
- Large Runabout
- Express Cruiser
Marine Audio Executive Summary and Data Analysis
The demand for audio system and component manufacturers to provide audio systems specifically designed to meet the demanding and unique needs of the marine environment is clear. More than 60 boat manufacturers who participate in the Boat Competitive Information Study fully understand the influence that audio systems have on their retail customers. The Marine Audio Executive Summary and data analysis software package have been designed to help audio systems suppliers meet the increasing expectations of both boat manufacturers and end-users.
Audio brands represented in the study are: Aquatronics, Audiovox, Clarion, JBL, Jensen, JVC, Kenwood, Panasonic, Pioneer, Sea Worthy, Sirius, Sony.
To download the study brochure, click here.