Industries Served: Automotive

Motorcycle

With competition in the motorcycle market continually increasing, understanding customers’ attitudes and behavior is crucial to maintain and grow market share and profitability. J.D. Power provides valuable data about motorcycle consumers’ shopping behaviors and preferences.

Syndicated Research

Motorcycle Competitive Information Study
The J.D. Power and Associates Motorcycle Competitive Information Study (MCIS)^SM provides unique insight into the needs and expectations of motorcycle buyers. Owners of new motorcycles are surveyed about various aspects of their ownership experience in order to compile the most informative and relevant data on customer satisfaction. The study provides an in-depth look at satisfaction with the product, the sales process, and service experiences at the dealer. Owners provide detailed product evaluations for comfort and convenience, looks and styling, cockpit and controls, ride and handling, and engine and transmission performance.

Subscribing manufacturers receive valuable information that enables them to:

• Identify product attributes with the most and least appeal to consumers in the context of their importance to overall satisfaction
• Determine what brings customers into dealerships, how they were treated, and what areas need improvement
• Enhance marketing strategies that focus on the performance, quality, and appeal of specific features and components
• Target advertising efforts through the analysis of customer demographics and psychographics
• Analyze product content, performance, and quality
• Improve brand/model market positioning by assessing competitive advantages and shortcomings, using direct comparison to industry and segment performances

To download the study brochure, click here.

Motorcycle Helmet Satisfaction Study
The J.D. Power and Associates Motorcycle Helmet Satisfaction Study (MHSS)^SM provides critical information helmet manufacturers and distributors need to help identify the driving factors behind customers’ satisfaction with their products. The study looks at helmet owners by brand and model most recently purchased and includes the location and price of purchase, reasons for buying, satisfaction with different helmet features, whether overall expectations were met, repurchase intent, and rider profiles. The study also enables manufacturers to identify their customers’ likes and dislikes and compare their performance in various categories with the competition.

Subscribers to the Motorcycle Helmet Satisfaction Study can use this information to:

• Identify product attributes with the most and least appeal to consumers
• Enhance marketing strategies that focus on the performance, quality, and appeal of specific features and components
• Analyze your products’ attributes and performance
• Define product priorities for future model development

To download the study brochure, click here.

Motorcycle Escaped Shopper Study
The J.D. Power and Associates Motorcycle Escaped Shopper Study^SM explores the reasons that new-motorcycle shoppers consider, and then reject, specific motorcycles. The study analyzes consumer perceptions of brands and identifies the features that drive the decision-making process.

The Motorcycle Escaped Shopper Study is the only study available that provides a thorough assessment of escaped shopper opinions and perceptions for the motorcycle market. Subscribers of the study can utilize the information included to understand the effects of motorcycle consideration and rejection with regard to:

• Financial considerations
• Ride, handling, and performance
• Styling and design
• Quality and reliability
• Dealership and sales process issues
• Demographics of buyers and rejecters

To download the study brochure, click here.