Homebuilder | Certification Program | Home Mortgage | Home Insurance | Home Buyer/Seller
Paula Sonkin, vice president of the real estate and construction practice at J.D. Power and Associates, was nominated as a "top innovator in the homebuilding industry" by Builder Magazine.
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J.D. Power and Associates 2008 Green Home Building Report
J.D. Power’s inaugural report on green home building provides insights into new-home buyer perceptions about environmentally friendly features for new homes. The report answers popular questions including:
- How do consumers understand "green building?"
- Which green features do consumers expect most?
- What price points are they willing to pay for these features?
- Which builders are getting the most traction when marketing green features to consumers?
- What are the unmet opportunities?
- How do you measure the effectiveness of green homes?
- What impact does green construction have on homeowner loyalty and willingness to recommend a builder?
This comprehensive report includes feedback from more than 22,000 consumers in 33 markets across the country that recently purchased a newly constructed home.
For more information about the report, pleased contact Paula Sonkin at (805) 418-8162.
J.D. Power and Associates provides homebuilders, home mortgage, and home insurance providers with an in-depth understanding of the needs of today's homeowners. In this rapidly changing and highly competitive marketplace, understanding customer behavior is essential for success.
Home Builder
The J.D. Power and Associates Home Building studies provide the only independent, objective assessment of major production builders in 24 of the largest home building markets in the country. Subscribing builders receive critical insight needed in today’s challenging environment to optimize their performance in several critical areas:
- Increase differentiation from competitors
- Cut re-work costs and warranty reserves
- Increase perceived value among prospective customers
- Maintain and grow market share
- Embed process improvements to capitalize on industry rebound
- Maximize customer advocacy (referrals and recommendations)
Special Topic Studies
In addition to the published studies, J.D. Power and Associates offers a number of special topic studies that are available for an additional fee with a subscription to the New-Home Builder Customer Satisfaction Study.
New-Home Builder Customer Satisfaction Study
The New-Home Builder Customer Satisfaction Study evaluates the entire customer experience from shopping and purchase of the home to construction, home delivery, home ownership and warranty period. Subscribers receive detailed insight related to:
- Home buyers’ prior ownership experience
- Competitive shopping behavior
- Sales staff performance
- Design center performance
- Construction manager performance
- Cycle time and home delivery
- Workmanship/materials
- Design/style of home
- Value for the price paid
- Construction problem occurrence and resolution
- Warranty/customer service staff performance
- Location of home
- Builders’ recreational facilities
- Home owner demographic profile
- Customer advocacy and loyalty
To download the study brochure, click here.
New-Home Quality Study
The New-Home Quality Study evaluates build quality across 48 construction problem areas and assists builders in understanding:
- The volume of construction problems experienced
- Which construction problems occur most frequently
- Impact of each type of problem on the customer experience
- Completeness of warranty repair
- Speed of claim response and problem resolution
- Problems that require the most visits to resolve
- Which builders deliver the highest levels of build quality
To download the study brochure, click here.
Active Adult Study
The Active Adult Study provides new-home builders with insight into the Active Adult/age-restricted segment of the new-home buyer market. Specifically, this Active Adult research delves into:
- The specific and unique drivers of satisfaction among Active Adult home buyers
- Builder performance in Active Adult communities
The insight provided by the Active Adult Study can help builders to:
- Increase the effectiveness of marketing the Active Adult lifestyle
- Meet the desires of Active Adult buyers
- Grow market share of Active Adult home purchases
To download the study brochure, click here.
Green Building Study
In 2008, J.D. Power and Associates released its inaugural Green Building Study which received a significant amount of industry attention. Due to the high level of subscriber interest, the study had been expanded in 2009 to include additional building-related findings and analyses. The 2009 study also includes insight related to building product manufacturers both from the perspective of the consumer as well as the contractor. This study focuses on preferences of green features and the perceived value of those features, answering popular questions including:
- How do consumers understand "green building?"
- Which green features do consumers expect most?
- What price points are they willing to pay for these features?
- Which builders are getting the most traction when marketing green features to consumers?
- What are the unmet opportunities?
- How do you measure the effectiveness of green homes?
- What impact does green construction have on homeowner loyalty and willingness to recommend a builder?
New-Home Shopper Study
In today’s challenging environment, every prospective customer represents a crucial sales opportunity. J.D. Power and Associates New-Home Shopper StudySM is the only comprehensive resource that assesses in each market:
- Why your customers chose to buy from you rather than from your competitors
- Which local builders are your biggest competition
- Where your lost prospects chose to purchase instead
- Why your lost prospects chose another builder
- The needs and desires of buyers who never considered you in the first place.
This study is a must-have resource for marketing, advertising, and sales returns.
New-Home Buyer Segmentation Study
Expectations of new-home buyers vary widely by prior home ownership experience, and this variation can create unique design, marketing, sales, and service challenges for builders. The New-Home Buyer Segmentation Study specifically examines buyer segments on a wide range of topics including differences in purchase behavior and brand preference, factors that drive overall buyer satisfaction, and builder performance within and across buyer segments.