Homebuilder | Certification Program | Home Mortgage | Home Insurance | Home Buyer/Seller
Home Buyer/Seller
The Home Buyer/Seller Study examines the key drivers of satisfaction among persons recently buying or selling their home. The questionnaire explores the customer experience in the following areas that comprise overall satisfaction with real estate agents and real estate companies:
- Buying or Selling Real Estate Agent or Salesperson
- Package of Additional Services (i.e., mortgage recommendations, help with insurance needs, appraisal, inspection services)
- Real Estate Company Office
- Marketing of the Home (Selling of Home)
- Loan Consultant (Buying of Home)
- Overall Satisfaction
Consumers also evaluate their experience with their real estate company on factors that directly drive shopping and purchase decisions such as:
- Brand and Agent Loyalty
- Brand Image
- Consumer Demographics
- Selection Drivers (reasons for choosing one brand over another)
- Usefulness of Real Estate Company Web Sites
Subscribers to this study receive valuable information related to:
Competitive Shopping Behavior
- Real estate companies considered
- Resources or media used to buy or sell a home
- Brand and agent loyalty
- Reasons for selecting agency (reasons for choosing one brand over another)
- Usefulness of real estate company web sites
Customer Advocacy
- Likelihood to recommend real estate agency brand
- Likelihood to use same real estate agency brand again
- Number of positive recommendations given
- Based on recommendations given, number actually purchased or sold through real estate firm
Brand Image
- Brand awareness
- Brand positioning
Consumer Demographics and Psychographics
To download the study brochure, click here.