For more than three decades, J.D.Power and Associates has been providing consumer-based solutions to product and service providers to help them improve customer satisfaction and retention. The firm 's research methodology provides the insightful data needed to acquire and retain loyal fans.
J.D. Power and Associates assists professional sports leagues and teams in understanding the factors that influence fan satisfaction. The firm has a complete portfolio of products including custom research in the areas of fan acquisition, satisfaction, and brand equity.
Proprietary Custom Research Services
Brand Equity
J.D. Power and Associates can help your organization understand the key elements of brand equity from a fan perspective-awareness, image, value, and loyalty-and assist your organization in formulating strategies to maximize the value of your brand.
Fan Acquisition
Given the alternatives available today, retaining sports fans can be challenging. The more expensive tickets are, the more fans expect, and the more your fans expect, the harder it is to satisfy them and keep them coming back.
Fan Satisfaction
Can your service team satisfy fans and keep them coming back? From baseball and auto racing to football and basketball, the drivers of satisfaction include the service provided by event staff and not only the performance of athletes.
Proprietary Research:
J.D. Power and Associates conducts custom research and customer satisfaction measurement and tracking on a proprietary basis. Clients gain access to weekly, monthly, or quarterly data to measure their performance over time and identify areas for improvement.
To inquire about proprietary research services, click here.