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The McGraw-Hill Companies
J.D. Power and Associates
 
 
Turning Information into Action
Industries Served: Telecommunications

Industries Served: Telecommunications

Syndicated Research | Proprietary Research | International

Proprietary Research Services

Custom Research

J.D. Power and Associates also conducts custom research and customer satisfaction measurement and tracking for individual companies on a proprietary basis.

"custom research and customer satisfaction measurements."

  • Satisfaction tracking research measures improvement over time
  • Quality tracking
  • Customer churn tracking
  • Dealer service tracking
  • Retailer quality audits
  • Certification programs to ensure compliance with predetermined industry benchmark standards
  • Product usage and preferences
  • Mystery shopper
  • Follow-ups with syndicated survey respondents

With proprietary research, clients gain access to weekly, monthly or quarterly data on demand, via a customized extranet, to identify issues and enable process improvements in the areas of quality and customer satisfaction.

 Turning Information into Action

Consumer Expectations Continue to Rise

Today, one thing is certain: continuous customer satisfaction improvements and unprecedented access to information have raised consumer expectations. However, as new benchmarks are achieved, consumer expectations continue to rise. The result is a continuous cycle of quality improvements and rising expectations.

Therefore, businesses must continuously evaluate the products and services they provide as well as the level of satisfaction they offer to ensure that they meet customer expectations.
   
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