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Syndicated Airport Rental Car Research
Airport Rental Car Satisfaction
The Airport Rental Car Satisfaction Study evaluates rental car customers' overall satisfaction with their rental experience. Conducted on an annual basis, the study identifies the relevant issues, trends, and insights that will support rental car companies in improving their customer satisfaction. The objectives of this study are to:
- Measure the critical components that drive customer satisfaction among rental car customers who have rented cars from an airport location in conjunction with an airport experience
- Establish the relative importance of each measure to overall satisfaction
- Determine the overall performance of rental car companies, which is summarized into a single index score
- Identify areas of strength and weakness for each rental car company
- Track rental car company performance on an annual basis
To inquire about J.D. Power and Associates syndicated rental car satisfaction research, please click here.
Proprietary Rental Car Research
J.D. Power and Associates also conducts custom research and tracking on a proprietary basis for rental car companies. Clients gain access to weekly, monthly, or quarterly data to measure their performance over time and identify areas for improvement.
Proprietary services include:
- Customer satisfaction tracking
- Focus groups (in-person or online)
- Best-in-Class Analysis
- Initiative Impact Analysis
- Consulting and improvement services
- Quality audits/Mystery shops
- Certification programs to ensure compliance with predetermined industry benchmarks
- Call Center Certification
To inquire about proprietary rental car research services, click here.